# TVI television programming developments

> Developing situation record from CLSTR: https://clstr.news/situations/tvi-television-programming-developments
> Updated: 2026-11-06T00:34:06.000Z. Sources: 5. Developments: 2.

TVI telenovela ‘Coração de Mãe’ reached its highest audience share since September on October 27, recording 15.1% and an average rating of 5.3%. Despite this growth, the program trailed ‘Big Brother All Stars – Especial’ in its time slot. Actress Fernanda Serrano noted that her character, Madalena, aims to reflect real life struggles regarding escaping manipulative marriages.

Other TVI productions have seen significant character developments. In ‘A Madrasta’, characters Cajó and Clarisse discuss traumatic childhoods and the possibility of becoming a foster family. In ‘Terra Forte’, the character Maria de Fátima expresses a willingness to accept imprisonment after saving Dudu, a decision that causes disbelief for the character Caio.

## Timeline

### 2026-11-06: TVI soap operas feature dramatic character developments

Recent episodes of TVI soap operas “A Madrasta” and “Terra Forte” feature intense emotional developments involving characters Cajó, Clarisse, Maria de Fátima, and Caio.

2 sources. https://clstr.news/cluster/tvi-soap-operas-feature-dramatic-character-developments

### 2026-10-28: TVI telenovela Coração de Mãe achieves highest audience share since September

TVI's telenovela ‘Coração de Mãe’ reached a 15.1% audience share on October 27, its highest since early September, while actress Fernanda Serrano highlighted the show's themes of domestic resilience.

3 sources. https://clstr.news/cluster/tvi-telenovela-corao-de-me-achieves-highest-audience-share-since-september

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Cite as: TVI television programming developments. CLSTR, https://clstr.news/situations/tvi-television-programming-developments