# U-Stella Group Lumia avatar marketing in VRChat

> Developing situation record from CLSTR: https://clstr.news/situations/u-stella-group-lumia-avatar-marketing-in-vrchat
> Updated: 2026-10-26T02:44:22.000Z. Sources: 2. Developments: 2.

U-Stella Co., Ltd. initiated a promotional campaign for its original 3D avatar, ‘CCD-SOLCIEL [LUMIA]’ (Lumia), by placing poster advertisements in three locations within the VRChat world ‘AMORCE’. This move was part of a broader strategy to increase service recognition within social VR platforms.

Following this, the U-Stella Group expanded its presence by implementing updated advertisements at the ‘FUJIYAMA’ Japanese-speaking community hub. These new displays allow users to trial the avatar’s appearance and movements prior to purchase. Furthermore, the company announced a collaboration with the texture shop Mashiroono to release a ‘Halloween Eye & Make Texture’ pack, offering 20 types of customization textures, including seasonal effects like blood and surgical scars, for the Lumia model.

## Timeline

### 2026-10-26: U-Stella Group expands Lumia 3D avatar offerings

U-Stella Group is enhancing its Lumia 3D avatar experience in VRChat through improved trial features at the FUJIYAMA hub and a Halloween-themed texture collaboration with Mashiroono.

2 sources. https://clstr.news/cluster/u-stella-group-expands-lumia-3d-avatar-offerings

### 2026-10-17: U-Stella launches 3D avatar advertising in VRChat

U-Stella Co., Ltd. has started advertising its original 3D avatar, Lumia, via posters within the VRChat world AMORCE.

2 sources. https://clstr.news/cluster/u-stella-launches-3d-avatar-advertising-in-vrchat

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Cite as: U-Stella Group Lumia avatar marketing in VRChat. CLSTR, https://clstr.news/situations/u-stella-group-lumia-avatar-marketing-in-vrchat