# UGG Born to Feel brand campaign

> Live situation record from CLSTR: https://clstr.news/situations/ugg-born-to-feel-brand-campaign
> Updated: 2026-09-26T10:05:22.000Z. Sources: 4. Developments: 2.

UGG has launched its ‘Born to Feel’ global brand campaign for the Fall/Winter 2026 season, focusing on themes of comfort and self-expression. The initiative includes the introduction of redesigned silhouettes, such as Enwrap clog boots and Classic Mini boots with retro faux fur trim.

As part of the campaign, IVE member Jang Won-young has been named a brand ambassador. Following the initial campaign launch, Jang released new promotional imagery on social media showcasing the brand's footwear in various autumn-themed settings. 

To support the rollout, UGG is conducting a series of global pop-up events, including a tour in New York’s Meatpacking District and a scheduled event in Jingumae, Tokyo, featuring customization experiences and themed refreshments.

## Timeline

### 2026-09-26: Jang Won-young debuts new UGG ambassador photoshoot

IVE's Jang Won-young showcases her new role as a UGG brand ambassador through a series of autumn-themed fashion photos shared on social media.

2 sources. https://clstr.news/cluster/jang-won-young-debuts-new-ugg-ambassador-photoshoot

### 2026-09-22: UGG launches ‘Born to Feel’ campaign with Jang Won-young

UGG has launched its ‘Born to Feel’ global campaign, featuring Jang Won-young as brand ambassador and hosting ‘UGG SEASON’ pop-up events in New York and Tokyo.

2 sources. https://clstr.news/cluster/ugg-launches-born-to-feel-campaign-with-jang-won-young

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Cite as: UGG Born to Feel brand campaign. CLSTR, https://clstr.news/situations/ugg-born-to-feel-brand-campaign