# UMNO internal strategy and political positioning > Live situation record from CLSTR: https://clstr.news/situations/umno-internal-strategy-and-political-positioning > Updated: 2026-09-12T00:00:52.000Z. Sources: 4. Developments: 2. United Malays National Organisation (UMNO) leaders have focused on internal strategy and public perception during recent party gatherings. Initially, leaders addressed the party’s image, with Penang Puteri UMNO head Ameera Nadia Mohd Shafiee urging the public not to generalize the organization as “wealthy or corrupt,” noting that many new members are ordinary citizens facing rising living costs. During the UMNO Youth Assembly, Datuk Seri Reezal Merican Naina Merican called for unity and resilience by drawing lessons from historical Islamic battles. At the subsequent UMNO General Assembly, the focus shifted toward performance-based politics. Datuk Seri Ahmad Razif Abd Rahman highlighted the achievements of UMNO ministers within the Unity Government as evidence of the party’s capability. President Datuk Seri Dr. Ahmad Zahid Hamidi also used the assembly to outline a future direction aimed at adapting to changing voter demographics and political landscapes through substantive governance and internal reform. ## Timeline ### 2026-09-12: UMNO leaders emphasize performance-based politics at General Assembly At the UMNO General Assembly, leaders emphasized performance-based politics and the need for party adaptation to navigate changing political landscapes and prepare for future elections. 2 sources. https://clstr.news/cluster/umno-leaders-emphasize-performance-based-politics-at-general-assembly ### 2026-09-10: UMNO leaders address party perceptions and internal strategy UMNO leaders have addressed party perceptions and internal strategy, with officials noting that younger members are ordinary citizens facing cost-of-living pressures. 2 sources. https://clstr.news/cluster/umno-leaders-address-party-perceptions-and-internal-strategy --- Cite as: UMNO internal strategy and political positioning. CLSTR, https://clstr.news/situations/umno-internal-strategy-and-political-positioning