# Under Armour COMMIT platform launch in Asia-Pacific

> Live situation record from CLSTR: https://clstr.news/situations/under-armour-commit-platform-launch-in-asia-pacific
> Updated: 2026-09-09T01:32:48.000Z. Sources: 4. Developments: 2.

Under Armour has introduced ‘Commit’, a new brand platform targeting the Asia-Pacific region. Developed in partnership with Colenso BBDO, the campaign emphasizes athlete discipline, resilience, and personal growth over mere competitive outcomes.

The initiative features a diverse roster of athletes and performers across various media formats, including film, print, social, and digital out-of-home. Key participants include Australian Olympic swimming champion Kaylee McKeown, who has signed a three-year partnership to represent the Women’s Train category, as well as the K-pop group BOYNEXTDOOR. The rollout is supported by a media strategy developed with OMD APAC, spanning markets throughout Australia and Asia.

## Timeline

### 2026-09-09: Under Armour launches ‘Commit’ brand platform across Asia-Pacific

Under Armour and Colenso BBDO have launched the ‘Commit’ brand platform across Asia-Pacific, featuring 28 athletes and K-pop group BOYNEXTDOOR to highlight the personal rewards of sports.

2 sources. https://clstr.news/cluster/under-armour-launches-commit-brand-platform-across-asia-pacific

### 2026-08-26: Under Armour launches COMMIT platform in Asia-Pacific

Under Armour has unveiled its COMMIT brand platform in the Asia-Pacific region, featuring a three-year partnership with Olympic swimmer Kaylee McKeown through the 2028 Los Angeles Olympics.

3 sources. https://clstr.news/cluster/under-armour-launches-commit-platform-in-asia-pacific

---
Cite as: Under Armour COMMIT platform launch in Asia-Pacific. CLSTR, https://clstr.news/situations/under-armour-commit-platform-launch-in-asia-pacific