# Unimall Lil ala mode Halloween campaign

> Live situation record from CLSTR: https://clstr.news/situations/unimall-lil-ala-mode-halloween-campaign
> Updated: 2026-09-28T23:32:46.000Z. Sources: 10. Developments: 2.

Unimall, an underground shopping mall in Nagoya, Japan, has announced the ‘Unimall x Lil ala mode Halloween Campaign’ scheduled to run from October 1 to October 31, 2026. The event is a collaboration with the ‘Lil ala mode’ character series created by illustrator mikko.

Promotional activities include themed decorations, photo spots in the East Plaza, and a pop-up shop featuring character goods and limited-edition marker charms. The campaign also includes character greeting events with ‘Mousse’ on October 24 and 25. 

Shoppers can participate in various incentives, such as a lottery for original drawstring bags for those spending 1,000 yen or more, and receiving limited-edition stickers at participating stores on a first-come, first-served basis. The Unimall campaign is part of a broader trend of Japanese brands and retailers launching seasonal Halloween-themed products and collaborations for 2026.

## Timeline

### 2026-09-28: Japanese brands launch various Halloween-themed collections for 2026

Multiple Japanese brands, including Gucho, PAPABUBBLE, and Graniph, are launching limited-edition Halloween collections and themed merchandise for the 2026 season.

10 sources. https://clstr.news/cluster/unimall-to-host-lil-ala-mode-halloween-campaign-in-nagoya-1

### 2026-09-24: Unimall to host Lil ala mode Halloween campaign in Nagoya

Unimall in Nagoya will host a Halloween collaboration with illustrator mikko’s ‘Lil ala mode’ throughout October 2026, featuring character decorations, a pop-up shop, and character greeting events.

2 sources. https://clstr.news/cluster/unimall-to-host-lil-ala-mode-halloween-campaign-in-nagoya

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Cite as: Unimall Lil ala mode Halloween campaign. CLSTR, https://clstr.news/situations/unimall-lil-ala-mode-halloween-campaign