# US collegiate athletics jersey-patch sponsorship trends > Live situation record from CLSTR: https://clstr.news/situations/us-collegiate-athletics-jersey-patch-sponsorship-trends > Updated: 2026-08-20T10:00:32.000Z. Sources: 2. Developments: 2. Major collegiate athletic programs are securing record-breaking jersey-patch sponsorship agreements following NCAA rule changes and antitrust settlements. In July 2026, Ohio State University announced a partnership with JPMorgan Chase valued at approximately $17 million annually for all 36 varsity teams. Simultaneously, the University of Notre Dame entered a six-year agreement with SoFi Technologies, with an estimated annual value of $18 million to $20 million. The Notre Dame deal includes the placement of SoFi logos on all 26 varsity sports uniforms and provides funding for a $1.4 million annual scholarship and financial-education program. These developments are enabled by a January 2026 NCAA Division I Council rule change allowing up to two corporate logo patches on regular-season uniforms. The shift toward professional-style commercialization follows a $2.8 billion antitrust settlement that permitted schools to directly compensate athletes through licensing deals. ## Timeline ### 2026-08-20: Notre Dame signs major jersey patch deal with SoFi Notre Dame has signed a six-year jersey patch deal with SoFi, expected to generate between $18 million and $20 million annually for its athletic programs. 2 sources. https://clstr.news/cluster/notre-dame-signs-major-jersey-patch-deal-with-sofi ### 2026-07-28: Ohio State and Notre Dame sign record jersey‑patch sponsorships On July 28 2026 Ohio State and Notre Dame announced record jersey‑patch deals—Ohio State with JPMorgan Chase for ~ $17 M/yr and Notre Dame with SoFi for $18‑20 M/yr—under a new NCAA uniform‑branding rule. 19 sources. https://clstr.news/cluster/notre-dame-signs-record-1820-million-yearly-jersey-patch-deal-with-sofi --- Cite as: US collegiate athletics jersey-patch sponsorship trends. CLSTR, https://clstr.news/situations/us-collegiate-athletics-jersey-patch-sponsorship-trends