# US Halloween candy consumer trends > Live situation record from CLSTR: https://clstr.news/situations/us-halloween-candy-consumer-trends > Updated: 2026-10-01T21:45:40.000Z. Sources: 6. Developments: 2. Halloween confectionery trends in the United States are showing shifts in consumer purchasing patterns and product innovation. Early observations indicate a move toward extreme flavors, such as intense sour profiles, and diverse textures like freeze-dried elements. There is also a growing demand for healthier alternatives that utilize real fruit juices, plant-based colors, and sugar substitutes to reduce synthetic ingredients. Subsequent data highlights specific changes in order volumes and regional preferences. While Reese’s Peanut Butter Cups, Hershey’s Milk Chocolate Bars, and M&M’s remain top national choices, there has been significant growth in orders for candy corn and raisins, with the latter seeing a 60% increase, potentially reflecting a parental preference for less sugary treats. Regional popularity varies across the country: Reese’s leads in 17 states, assorted packs are favored in the South, and specific brands like Laffy Taffy, Airheads, and SweeTarts dominate in the Midwest, Florida, Texas, Idaho, and Oklahoma. ## Timeline ### 2026-10-01: DoorDash data reveals shifting US Halloween candy trends DoorDash data shows rising popularity for candy corn and raisins during Halloween, despite Reese’s Peanut Butter Cups remaining the top national favorite. Regional candy preferences vary widely by state. 4 sources. https://clstr.news/cluster/doordash-data-reveals-shifting-us-halloween-candy-trends ### 2026-09-02: Halloween candy trends shift toward extreme flavors and healthier ingredients Halloween candy trends are shifting toward extreme sour flavors, unique textures like freeze-dried treats, and healthier ingredients, alongside significant retail discounts on major brands. 2 sources. https://clstr.news/cluster/halloween-candy-trends-shift-toward-extreme-flavors-and-healthier-ingredients --- Cite as: US Halloween candy consumer trends. CLSTR, https://clstr.news/situations/us-halloween-candy-consumer-trends