# US retail subscription competition

> Developing situation record from CLSTR: https://clstr.news/situations/us-retail-subscription-competition
> Updated: 2026-11-03T15:25:49.000Z. Sources: 7. Developments: 2.

Walmart has introduced a new membership bundle priced at $120 annually, combining Walmart+ with Sam’s Club Plus. This strategic move is intended to compete with Amazon Prime, which carries a $139 annual fee. 

The Walmart bundle includes access to Sam’s Club warehouses, member-only pricing, and fuel savings of up to $0.10 per gallon at over 17,000 participating stations. Subscribers can also choose between Peacock Premium or Paramount+ Essential as an ad-supported streaming service, with the ability to switch every 90 days. Delivery services are included, subject to minimum order requirements of $35 for Walmart and $50 for Sam’s Club. 

This launch occurs ahead of the holiday shopping season as retailers compete for customer loyalty through subscription models. Meanwhile, Amazon Prime continues to offer various discounted tiers, including specialized pricing for students, young adults, and individuals qualifying for government assistance programs.

## Timeline

### 2026-11-03: Walmart launches $120 membership bundle to compete with Amazon Prime

Walmart is challenging Amazon Prime by offering a $120 annual bundle that combines Walmart+ and Sam's Club Plus memberships.

2 sources. https://clstr.news/cluster/walmart-launches-120-membership-bundle-to-compete-with-amazon-prime

### 2026-10-29: Amazon Prime and Walmart+ membership comparison

A comparison of Amazon Prime and Walmart+ memberships highlights Walmart’s new $120 annual bundle with Sam’s Club versus Amazon’s $139 standard fee and various discounted tiers.

5 sources. https://clstr.news/cluster/amazon-prime-offers-gaming-benefits-and-subscription-savings

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Cite as: US retail subscription competition. CLSTR, https://clstr.news/situations/us-retail-subscription-competition