# V Point loyalty program promotional campaigns

> Live situation record from CLSTR: https://clstr.news/situations/v-point-loyalty-program-promotional-campaigns
> Updated: 2026-09-28T03:07:22.000Z. Sources: 9. Developments: 2.

V Point has initiated a series of promotional activities in Japan. In September, the service launched several campaigns, including rewards for its ‘V Rank’ membership anniversary. These rewards are based on membership tiers, offering point bonuses to Silver, Gold, and Platinum rank holders. Other September promotions included partnerships with Seven-Eleven for point exchanges, collaborations with PayPay, and various lottery-style games.

Building on these activities, Seven-Eleven Japan and V Point Marketing announced a voucher campaign scheduled to begin on October 7, 2026. For four weeks, customers will be able to exchange V Points for product vouchers at approximately half the retail price. The campaign will feature weekly releases of various products, such as beverages and seasonal desserts, limited to the first 20,000 customers per product each week.

## Timeline

### 2026-09-28: Take and Give Needs adopts AI digital asset management system

Take and Give Needs has implemented VPJ’s AI-powered ‘CIERTO’ digital asset management system, reducing image search times by 50% and automating copyright and resizing workflows.

7 sources. https://clstr.news/cluster/seven-eleven-japan-to-launch-v-point-voucher-campaign

### 2026-09-06: V Point launches September campaigns and V Rank anniversary rewards

V Point is running multiple September campaigns, including a 1st anniversary celebration for its V Rank service offering up to 100,000 points, alongside various partner promotions with Seven-Eleven and PayPay.

2 sources. https://clstr.news/cluster/v-point-launches-september-campaigns-and-v-rank-anniversary-rewards

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Cite as: V Point loyalty program promotional campaigns. CLSTR, https://clstr.news/situations/v-point-loyalty-program-promotional-campaigns