# Valentino Vendetta fragrance campaign launch

> Live situation record from CLSTR: https://clstr.news/situations/valentino-vendetta-fragrance-campaign-launch
> Updated: 2026-09-17T06:27:00.000Z. Sources: 7. Developments: 2.

Valentino has launched its Vendetta fragrance line, representing the luxury brand’s first prestige fragrance release in six years. The collection includes Vendetta Donna, a woody floral scent developed by perfumer Dominique Ropion and Andrew Everett, and Vendetta Uomo.

The global campaign features actors Dakota Johnson and Alexander Skarsgård and utilizes the Pet Shop Boys’ track “It’s A Sin.” Promotional efforts include a sensory marketing installation in Warsaw, where advertising pillars were transformed into fragrance stations allowing pedestrians to sample the scents via booklets arranged in a large-scale ‘V’ visual.

## Timeline

### 2026-09-17: Valentino launches Vendetta fragrance campaign

Valentino launches its Vendetta fragrance line featuring Dakota Johnson and Alexander Skarsgård, utilizing a tuberose-centered scent and music by the Pet Shop Boys.

2 sources. https://clstr.news/cluster/valentino-launches-vendetta-fragrance-campaign

### 2026-09-04: Valentino launches sensory perfume campaign in Warsaw

Valentino has launched a sensory advertising campaign in Warsaw, using branded pillars covered in perfume sample booklets to allow pedestrians to test Vendetta fragrances directly on the street.

5 sources. https://clstr.news/cluster/valentino-launches-sensory-perfume-campaign-in-warsaw

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Cite as: Valentino Vendetta fragrance campaign launch. CLSTR, https://clstr.news/situations/valentino-vendetta-fragrance-campaign-launch