# Versuni Philips Home Report 2026 consumer trends

> Live situation record from CLSTR: https://clstr.news/situations/versuni-philips-home-report-2026-consumer-trends
> Updated: 2026-09-29T12:06:02.000Z. Sources: 4. Developments: 2.

The Philips Home Report 2026, conducted by Versuni, examines domestic habits and home rituals in Türkiye. The research highlights how seasonal transitions influence daily routines, noting that 80% of Turkish respondents reorganize their homes or schedules during seasonal changes. This transition, particularly the return to school and work in September, drives a focus on garment care, with 87% of participants performing clothing maintenance at least once a week.

Beyond seasonal shifts, the study explores how individuals establish a sense of ‘home’. In Türkiye, shared rituals such as drinking tea or coffee together (61%) and the aroma of cooked food (51%) are central to this feeling. For those who have moved residences recently, establishing belonging often involves thorough cleaning, redecorating, or preparing beverages.

## Timeline

### 2026-09-29: Versuni research highlights moving and home rituals in Turkey

The Philips Home Report 2026 reveals that in Turkey, tea/coffee rituals, food aromas, and cleanliness are the primary factors that help residents turn a new house into a home.

3 sources. https://clstr.news/cluster/versuni-research-highlights-moving-and-home-rituals-in-turkey

### 2026-09-22: Türkiye consumers adjust home routines during seasonal changes

A Philips Home Report reveals that 80% of people in Türkiye adjust home routines during seasonal changes, with a significant emphasis on garment care for confidence and organization.

2 sources. https://clstr.news/cluster/trkiye-consumers-adjust-home-routines-during-seasonal-changes

---
Cite as: Versuni Philips Home Report 2026 consumer trends. CLSTR, https://clstr.news/situations/versuni-philips-home-report-2026-consumer-trends