# Videoland acquisition of Viaplay Netherlands

> Developing situation record from CLSTR: https://clstr.news/situations/videoland-acquisition-of-viaplay-netherlands
> Updated: 2026-10-30T11:03:49.000Z. Sources: 5. Developments: 2.

The Netherlands Authority for Consumers and Markets approved the acquisition of Viaplay Netherlands by Videoland, a service owned by DPG Media. The deal, valued at approximately 142 million euros, allows Videoland to integrate Viaplay’s sports rights and programming, including Formula 1 and the Premier League, into its streaming platform. The regulator determined the takeover would not negatively impact competition or the advertising market.

Viaplay Group subsequently finalized the sale of its Dutch operations to Videoland. The transaction was completed on a cash and debt-free basis, with Viaplay intending to use the proceeds to reduce net debt and strengthen its financial position. The company stated that the divestment allows the group to refocus its resources on its core Nordic markets.

## Timeline

### 2026-10-30: Viaplay Group completes sale of Dutch operations to Videoland

Viaplay Group has sold its Dutch streaming and broadcasting operations to Videoland for €142 million to reduce debt and refocus on its core Nordic markets.

5 sources. https://clstr.news/cluster/viaplay-group-completes-sale-of-dutch-operations-to-videoland

### 2026-10-20: Videoland to acquire Viaplay Netherlands following regulatory approval

The ACM has approved Videoland's 142 million euro acquisition of Viaplay Netherlands, granting DPG Media major sports rights including Formula 1 and the Premier League.

3 sources. https://clstr.news/cluster/videoland-to-acquire-viaplay-netherlands-following-regulatory-approval

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Cite as: Videoland acquisition of Viaplay Netherlands. CLSTR, https://clstr.news/situations/videoland-acquisition-of-viaplay-netherlands