# Vietnam cross-border e-commerce development initiatives

> Live situation record from CLSTR: https://clstr.news/situations/vietnam-cross-border-e-commerce-development-initiatives
> Updated: 2026-10-20T00:57:00.000Z. Sources: 4. Developments: 2.

Vietnam is implementing various programs to enhance the digital capabilities of its small and medium-sized enterprises (SMEs) for international trade.

In late September 2026, the second phase of the ‘Accessing the European Market through E-commerce’ project launched. This collaboration between the ITC SheTrades initiative, the Vietnam Trade Promotion Agency, and the Netherlands Embassy focuses on helping women-led SMEs meet European standards and integrate into global value chains.

By late October 2026, Amazon and the Vietnam E-commerce Association (VECOM) introduced the ‘Young Entrepreneurs Reaching International Markets via E-commerce’ program. This initiative aligns with the government’s ‘Vietnam GoGlobal (2026-2030)’ strategy. The program aims to provide young-led businesses with training in market research, branding, logistics, and artificial intelligence to overcome operational hurdles and facilitate global expansion.

## Timeline

### 2026-10-20: Amazon and VECOM launch e-commerce program for Vietnamese entrepreneurs

Amazon and VECOM launched a program to help young Vietnamese entrepreneurs expand into international markets through cross-border e-commerce, digital skills, and AI training.

2 sources. https://clstr.news/cluster/amazon-and-vecom-launch-e-commerce-program-for-vietnamese-entrepreneurs

### 2026-09-29: Vietnam e-commerce project enters phase 2 to target European markets

The second phase of a joint project by ITC SheTrades, Vietnam's Trade Promotion Agency, and the Netherlands Embassy aims to help women-led SMEs access European markets via e-commerce.

2 sources. https://clstr.news/cluster/vietnam-e-commerce-project-enters-phase-2-to-target-european-markets

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Cite as: Vietnam cross-border e-commerce development initiatives. CLSTR, https://clstr.news/situations/vietnam-cross-border-e-commerce-development-initiatives
