# Vietnamese directors favor home‑cooked meals > Live situation record from CLSTR: https://clstr.news/situations/vietnamese-directors-favor-homecooked-meals > Updated: 2026-08-01T04:56:50.000Z. Sources: 9. Developments: 2. In late July, a Vietnamese company director skipped a business dinner to eat a modest 45,000‑dong meal prepared by his wife, recalling his rural upbringing. Days later, Xuân Bắc, director of Vietnam's Performing Arts Department, posted a late‑night home‑cooked dinner on social media, emphasizing garden vegetables, pickles and ready‑made duck, and humorously responding to praise for his wife's cooking. The same Xuân Bắc, now identified as National Artist Ngô Xuân Bắc, has since shared more detailed scenes of his suburban Hanoi kitchen, where his wife Nguyễn Hồng Nhung displays elaborate family meals such as stir‑fried water spinach, roasted duck and pickled vegetables. Their posts attracted large numbers of comments, both praising the home‑cooked feel and mocking domestic roles. The online exposure drove consumer interest; the duck dish ordered from an online shop sold out quickly after the post, and the shop’s tag was widely shared. These episodes illustrate how prominent Vietnamese cultural figures use social media to highlight ordinary family meals, reinforcing the personal and cultural significance of home‑cooked food among executives and the broader public. ## Timeline ### 2026-08-01: Vietnamese National Artist Xuân Bắc's Kitchen and Family Meals Attract Online Attention Vietnam’s National Artist Ngô Xuân Bắc and his wife Nguyễn Hồng Nhung share kitchen tours and elaborate family meals online, sparking praise, mockery and viral product demand. 7 sources. https://clstr.news/cluster/vietnams-performing-arts-director-xun-bc-defends-wifes-homecooked-meals ### 2026-07-30: Vietnamese director returns home after wife cooks 45,000‑dong meal A director chose to go home early when his wife prepared a 45,000‑dong meal of humble Vietnamese dishes, showing the pull of home‑cooked nostalgia. 4 sources. https://clstr.news/cluster/vietnamese-director-returns-home-after-wife-cooks-45000dong-meal --- Cite as: Vietnamese directors favor home‑cooked meals. CLSTR, https://clstr.news/situations/vietnamese-directors-favor-homecooked-meals