# Vietnamese fashion influencers viral rise

> Live situation record from CLSTR: https://clstr.news/situations/vietnamese-fashion-influencers-viral-rise
> Updated: 2026-08-15T00:35:16.000Z. Sources: 6. Developments: 3.

In late July 2026, Vietnamese fashion personalities began attracting wide international attention on social media. Model Lim Feng (Phùng Ái Nguyên), appearing at The Weeknd’s Paris concert with a backpack shaped like the singer’s head, and actress-fashion influencer Đường Yên, captured in a minimalist black suit, each sparked viral videos that amassed over a million views and highlighted a bold, understated style.

A few days later, other Vietnamese creators continued the trend. Social-media star Lê Phương Anh posted a clean street-style photo featuring a white halter top and dark jeans, which drew a flood of positive comments about her approachable look. Meanwhile, TikTok creator Trần Thị Thanh Xuân (online as Lưu Thị May) shared outfit tips for petite women via her channel “May được mét tư”, growing her follower base to more than 16,000 while encouraging confidence and even supplemental income.

By mid-August, the trend expanded into broader entertainment and beauty circles. Photo model Jess Yul (Trịnh Hải Nguyệt) gained significant social media interest after a brief appearance in Hoi An Old Town during an episode of Running Man Vietnam Season 4, where she was mistaken for a South Korean tourist due to her striking appearance. Additionally, beauty queen Tiểu Vy has drawn attention for her versatile summer fashion, showcasing a range of looks from vibrant yellow maxi dresses to casual camisole and denim combinations.

Together, these developments illustrate a growing pattern of Vietnamese models, celebrities, and influencers achieving viral fame through visual appeal and confident fashion presentations that resonate both locally and abroad.

## Timeline

### 2026-08-15: Vietnamese celebrities and models trend for visual appeal and fashion

Vietnamese social media is buzzing over model Jess Yul’s appearance on Running Man Vietnam, while beauty queen Tiểu Vy gains attention for her trendy and versatile summer fashion styles.

2 sources. https://clstr.news/cluster/vietnamese-celebrities-and-models-trend-for-visual-appeal-and-fashion

### 2026-07-24: Vietnamese fashion influencers draw fans with simple style videos

Vietnamese influencers Lê Phương Anh and Trần Thị Thanh Xuân use simple fashion videos to engage fans, with Anh’s street‑style post and Xuân’s TikTok channel for petite style attracting strong online follow‑up.

4 sources. https://clstr.news/cluster/vietnamese-fashion-influencers-draw-fans-with-simple-style-videos

### 2026-07-20: Vietnamese models Lim Feng and Đường Yên spark viral fashion buzz

Vietnamese model Lim Feng’s head‑shaped backpack at a Paris concert and actress Đường Yên’s minimalist suit both went viral, highlighting their fashion influence online.

2 sources. https://clstr.news/cluster/vietnamese-models-lim-feng-and-ng-yn-spark-viral-fashion-buzz

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Cite as: Vietnamese fashion influencers viral rise. CLSTR, https://clstr.news/situations/vietnamese-fashion-influencers-viral-rise