# VTuber industry content and agency trends

> Live situation record from CLSTR: https://clstr.news/situations/vtuber-industry-content-and-agency-trends
> Updated: 2026-09-05T17:45:39.000Z. Sources: 4. Developments: 2.

The VTuber industry has maintained high levels of content output and engagement across major agencies and independent creators. In mid-August 2026, trends emphasized immersive and relaxing content, such as ASMR, vertical-format chats, and situational voice acting. During this period, Hololive released 220 videos and Nijisanji released 126 videos.

By early September 2026, activity levels remained high. Hololive recorded 223 videos across 22 channels, while Nijisanji recorded between 147 and 152 videos. Content trends continued to focus on ASMR, singing, and dancing. Additionally, the Nijisanji unit VOLTACTION expanded its presence through traditional media, with members scheduled to appear on a two-week TBS Radio special in late September.

## Timeline

### 2026-09-05: VTuber agencies Nijisanji and Hololive see high weekly activity

VTuber agencies Nijisanji and Hololive show high weekly activity, while the unit VOLTACTION prepares for a special two-week radio broadcast on TBS Radio featuring artist Ayumu Imazu.

4 sources. https://clstr.news/cluster/vtuber-agencies-nijisanji-and-hololive-see-high-weekly-activity

### 2026-08-17: VTuber industry trends highlight ASMR and high agency output

A weekly review of the VTuber scene from August 11–17, 2026, highlights a surge in ASMR, relaxing late-night content, and high video outputs from agencies like Hololive and Nijisanji.

3 sources. https://clstr.news/cluster/vtuber-industry-trends-highlight-asmr-and-high-agency-output

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Cite as: VTuber industry content and agency trends. CLSTR, https://clstr.news/situations/vtuber-industry-content-and-agency-trends