# Western Macedonia tourism development strategy > Live situation record from CLSTR: https://clstr.news/situations/western-macedonia-tourism-development-strategy > Updated: 2026-09-29T11:23:04.000Z. Sources: 4. Developments: 2. The Western Macedonia region has launched a new integrated tourism strategy and identity under the slogan ‘Western Macedonia. A place to return to. Always.’ The initiative focuses on promoting the region's natural, cultural, and historical assets, such as its mountains, lakes, and gastronomy, to establish the area as a year-round destination. Initial developments included the unveiling of the ‘Visit West Macedonia’ digital portal, which utilizes an AI Travel Planner and a digital assistant to provide personalized itineraries. This rollout also featured new promotional videos and maps for the regional units of Grevena, Kastoria, Kozani, and Florina. Following the identity launch, regional officials expanded promotional efforts through a two-day event in Athens titled ‘Next Stop: West Macedonia’. This event aimed to increase international engagement by showcasing local wine production, outdoor activities, and PDO/PGI goods, involving various stakeholders including local municipalities and ski centers. ## Timeline ### 2026-09-29: West Macedonia promotes new tourism strategy in Athens The West Macedonia Region hosted a two-day promotional event in Athens to showcase its new tourism strategy, focusing on gastronomy, wine, and year-round outdoor activities. 2 sources. https://clstr.news/cluster/west-macedonia-promotes-new-tourism-strategy-in-athens ### 2026-08-31: Western Macedonia unveils new tourism identity and digital platform Western Macedonia has launched a new tourism identity and digital portal, ‘Visit West Macedonia,’ featuring AI-driven travel planning to promote the region's natural and cultural heritage. 3 sources. https://clstr.news/cluster/western-macedonia-unveils-new-tourism-identity-and-digital-platform --- Cite as: Western Macedonia tourism development strategy. CLSTR, https://clstr.news/situations/western-macedonia-tourism-development-strategy