# WhatsApp Business pricing impact in Brazil > Live situation record from CLSTR: https://clstr.news/situations/whatsapp-business-pricing-impact-in-brazil > Updated: 2026-07-31T21:36:35.000Z. Sources: 4. Developments: 2. Meta’s decision to charge R$0.035 per message on the WhatsApp Business Platform prompted Brazilian firms to accelerate the use of the service for cost‑controlled customer interaction. A health‑tech startup, Tolki, invested heavily in AI‑driven CRM tools that automate patient follow‑ups and aim to cut the 19 % appointment‑no‑show rate in clinics. The upcoming per‑message fee makes each patient contact a direct expense, pushing health providers toward such efficiency‑focused solutions. At the same time, banks such as Banco Mercantil and Bradesco expanded their digital‑credit offerings through WhatsApp, handling the majority of credit operations via the app and reducing wait times. The banks stress that digital channels should supplement, not replace, human assistance, seeking to broaden access while guarding against fraud. Together, the snapshots illustrate how the new pricing model is reshaping communication strategies across Brazil’s healthcare and financial sectors, driving broader adoption of automated and hybrid WhatsApp‑based services. ## Timeline ### 2026-07-31: Brazilian banks boost digital credit through WhatsApp and mobile apps Banco Mercantil uses WhatsApp for 80% of its credit operations, improving wait times and satisfaction, while Bradesco enables loan requests via its app, urging borrowers to consider rates and total costs. 2 sources. https://clstr.news/cluster/brazilian-banks-boost-digital-credit-through-whatsapp-and-mobile-apps ### 2026-07-29: WhatsApp Business pricing change impacts Brazilian healthcare communication Tolki invests over R$2 million in AI‑driven WhatsApp tools for clinics as Meta starts charging R$0.035 per message, making patient communication a cost factor for Brazilian health providers. 2 sources. https://clstr.news/cluster/whatsapp-business-pricing-change-impacts-brazilian-healthcare-communication --- Cite as: WhatsApp Business pricing impact in Brazil. CLSTR, https://clstr.news/situations/whatsapp-business-pricing-impact-in-brazil