# WhatsApp Plus subscription rollout > Live situation record from CLSTR: https://clstr.news/situations/whatsapp-plus-subscription-rollout > Updated: 2026-07-28T15:21:14.000Z. Sources: 2. Developments: 2. Meta introduced a paid tier for its messaging app, branded WhatsApp Plus, in early July 2026. The service was launched as a subscription offering exclusive features such as animated stickers, custom colour themes, alternative app icons, up to 20 pinned chats, custom ringtones and per‑chat alerts. By the end of July, the company expanded the WhatsApp Plus tier to France, listing a monthly price of €2.49. The French rollout included a one‑month free trial that users could cancel at least 24 hours before renewal. Pricing was noted to vary by market, with examples of roughly 229 rupees in Pakistan and $2.99‑$3.99 elsewhere. The subscription sits alongside Meta’s other paid products like Meta Verified, Instagram Plus, Facebook Plus and the forthcoming Meta One. Overall, the snapshots trace the initial launch of the paid WhatsApp Plus service and its subsequent market‑specific rollout with detailed pricing and feature information. ## Timeline ### 2026-07-28: WhatsApp Plus subscription expands in France with €2.49 monthly fee Meta's WhatsApp Plus paid tier launches widely in France at €2.49 per month, offering premium stickers, themes, custom icons, extended pinned chats and ringtone options, with a free trial and regional pricing. 2 sources. https://clstr.news/cluster/whatsapp-plus-subscription-expands-in-france-with-249-monthly-fee ### 2026-07-02: WhatsApp launches paid “WhatsApp Plus” subscription with exclusive features Meta rolls out WhatsApp Plus, a paid subscription costing 2,999 pesos after a free month, offering exclusive stickers, custom icons, themes and ringtones, with auto‑renewal and unclear rollout details. 2 sources. https://clstr.news/cluster/whatsapp-launches-paid-whatsapp-plus-subscription-with-exclusive-features --- Cite as: WhatsApp Plus subscription rollout. CLSTR, https://clstr.news/situations/whatsapp-plus-subscription-rollout