# Whitening toothpaste market developments in Germany

> Live situation record from CLSTR: https://clstr.news/situations/whitening-toothpaste-market-developments-in-germany
> Updated: 2026-09-07T10:01:43.000Z. Sources: 3. Developments: 2.

The German oral care market shows ongoing activity regarding whitening and enamel protection toothpaste products.

Initial analysis focused on the pricing and ingredients of various whitening brands, such as Arm & Hammer Extra White and Colgate Max White Charcoal. These products utilize ingredients like sodium bicarbonate, charcoal powder, and sodium fluoride to address surface stains.

Subsequently, Sensodyne expanded its portfolio in the German drugstore and pharmacy sectors with specialized formulations. These new products, including ProSchmelz Clinical Zahnschmelz Protect and Advanced White, focus on enamel remineralization and acid resistance alongside whitening capabilities for sensitive teeth.

## Timeline

### 2026-09-07: Sensodyne launches new enamel protection and whitening toothpastes

Sensodyne introduces new toothpaste products in Germany, including ProSchmelz for enamel remineralization and Advanced White for sensitive teeth whitening.

2 sources. https://clstr.news/cluster/sensodyne-launches-new-enamel-protection-and-whitening-toothpastes

### 2026-08-22: Whitening toothpaste products analyzed for German market

An overview of whitening toothpaste options in Germany, detailing the ingredients and pricing for Arm & Hammer Extra White and Colgate Max White Charcoal.

2 sources. https://clstr.news/cluster/whitening-toothpaste-products-analyzed-for-german-market

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Cite as: Whitening toothpaste market developments in Germany. CLSTR, https://clstr.news/situations/whitening-toothpaste-market-developments-in-germany