# Willie Jolley ‘Wake Up and Win’ series launch

> Live situation record from CLSTR: https://clstr.news/situations/willie-jolley-wake-up-and-win-series-launch
> Updated: 2026-10-01T12:16:00.000Z. Sources: 6. Developments: 2.

Motivational speaker and author Dr. Willie Jolley has launched a new financial series titled ‘Wake Up and Win’, which is based on his book, ‘Rich is Good, Wealthy is Better’. The series aims to address financial psychology by exploring five distinct ‘Money Mindsets’. 

Initially, the series introduced the ‘One-Day Mindset’, described as a 24-hour survival mentality focused on immediate needs. The program subsequently introduced the ‘Decade-to-Decade Mindset’, representing the fourth level in a progression toward lasting wealth. In discussing this concept, Dr. Jolley warned of the ‘10-Year Trap’, noting that high earners such as professional athletes often lack long-term stability, citing statistics that over 70% of professional athletes are broke within five years of retirement.

## Timeline

### 2026-10-01: Dr. Willie Jolley introduces Decade-to-Decade money mindset

Dr. Willie Jolley introduces the ‘Decade-to-Decade Mindset’ to encourage long-term financial planning and generational wealth, warning that high income does not prevent bankruptcy without proper mindset.

5 sources. https://clstr.news/cluster/dr-willie-jolley-introduces-decade-to-decade-money-mindset

### 2026-09-28: Willie Jolley launches ‘Wake Up and Win’ financial series

Dr. Willie Jolley has launched the ‘Wake Up and Win’ series, using his book to teach five financial mindsets and help people move beyond day-to-day survival mode.

6 sources. https://clstr.news/cluster/willie-jolley-launches-wake-up-and-win-financial-series

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Cite as: Willie Jolley ‘Wake Up and Win’ series launch. CLSTR, https://clstr.news/situations/willie-jolley-wake-up-and-win-series-launch