# Wireless earbud retail promotions > Live situation record from CLSTR: https://clstr.news/situations/wireless-earbud-retail-promotions > Updated: 2026-08-16T23:00:50.000Z. Sources: 4. Developments: 2. Retail promotions for wireless earbuds from major manufacturers like Bose and Sony have been observed across various platforms. Initial reports highlighted a $100 discount at Best Buy for the Bose Ultra Open-Ear True Wireless Earbuds, reducing the price from $299 to $199. These cuff-style devices utilize OpenAudio technology and offer features such as spatial audio and IPX4 water resistance. Subsequent promotional activity expanded to include other models on e-commerce sites like Amazon and AliExpress. These offers included the Bose QuietComfort Earbuds at a 35% discount and various Sony models, such as the WF-1000XM6 and the WF-C710N, which featured significant price reductions. ## Claims - Sony WF-1000XM6 earbuds are available on AliExpress for 252.08 euros. (single source) - The Sony WF-1000XM6 features a 25% improvement in noise reduction compared to the previous model. (single source) - Sony WF-C710N earbuds are priced at 69.99 euros on Amazon. (single source) - The Sony WF-C710N offers up to 40 hours of battery life. (single source) - Bose QuietComfort Earbuds are available on Amazon for 129.95 euros. (single source) - Bose QuietComfort Earbuds provide up to 8.5 hours of listening time on a single charge. (single source) ## Timeline ### 2026-08-16: Sony and Bose wireless earbuds featured in new retail promotions Sony and Bose wireless earbuds are seeing significant discounts on AliExpress and Amazon, including the Sony WF-1000XM6 and Bose QuietComfort models. 4 sources. https://clstr.news/cluster/sony-and-bose-wireless-earbuds-featured-in-new-retail-promotions ### 2026-08-04: Bose Ultra Open-Ear Earbuds get $100 discount at Best Buy Bose’s Ultra Open‑Ear True Wireless Earbuds, featuring cuff‑style design and 7 h battery life, are on sale at Best Buy for $199, $100 off the regular $299 price. 2 sources. https://clstr.news/cluster/bose-ultra-open-ear-earbuds-get-100-discount-at-best-buy --- Cite as: Wireless earbud retail promotions. CLSTR, https://clstr.news/situations/wireless-earbud-retail-promotions