# Wix reports on business domain name trends and strategies

> Developing situation record from CLSTR: https://clstr.news/situations/wix-reports-on-business-domain-name-trends-and-strategies
> Updated: 2026-10-21T17:30:08.000Z. Sources: 6. Developments: 2.

Wix’s 2026 State of Websites report indicates a growing trend among startups to connect custom domains early, with 69% of sites doing so on or before their 2025 launch. This increase from 47% in 2022 suggests businesses are prioritizing professional web presence, though it may lead to hasty decisions.

To mitigate common mistakes, such as selecting names that are too narrow or location-specific, experts recommend choosing distinctive, broad names that allow for future expansion. Wix Domains further advises that business owners aim for short, memorable, and easy-to-type addresses. Sanks Nair, COO of Recall, notes that names should be “easy to say and roll off the tongue” to improve brand recall and avoid the costs associated with changing web addresses later.

## Timeline

### 2026-10-21: Wix Domains shares expert advice for selecting business domain names

Wix Domains provides expert tips for businesses to select memorable, easy-to-type, and brand-consistent domain names.

3 sources. https://clstr.news/cluster/wix-domains-shares-expert-advice-for-selecting-business-domain-names

### 2026-10-14: Wix identifies common domain name mistakes for startups

Wix reports that more startups are using custom domains early, but warns against rushing domain name selection and choosing names that are too narrow for future growth.

4 sources. https://clstr.news/cluster/wix-identifies-common-domain-name-mistakes-for-startups

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Cite as: Wix reports on business domain name trends and strategies. CLSTR, https://clstr.news/situations/wix-reports-on-business-domain-name-trends-and-strategies