# Women's influence on the global golf industry > Live situation record from CLSTR: https://clstr.news/situations/womens-influence-on-the-global-golf-industry > Updated: 2026-09-03T19:00:00.000Z. Sources: 2. Developments: 2. The golf industry is experiencing significant growth and shifts in market influence driven by female participants. In the tourism sector, women are increasingly prioritizing luxury, wellness, and social connections over competition. Data indicates that female travelers spend more per passenger on average and book more mid- and long-haul trips than men. Participation rates are rising globally, with notable trends in Australia where women comprise 60 per cent of new golfers. To accommodate this demographic, the industry is seeing new initiatives such as dedicated spaces for beginners, partnerships with professional athletes, and media platforms designed to amplify women's voices. Despite this expansion across travel, fashion, and instruction, cultural friction persists. Some female golfers have criticized recent advertisements from US brands for providing what they described as an “inaccurate and unwelcome portrayal of golf culture.” ## Timeline ### 2026-09-03: Women drive significant growth in global golf participation and industry Women are increasingly participating in golf, accounting for 60% of new golfers in Australia and driving growth in golf travel, fashion, and industry leadership. 2 sources. https://clstr.news/cluster/women-drive-significant-growth-in-global-golf-participation-and-industry ### 2026-08-15: Women drive shift in golf tourism toward luxury and social travel Women are reshaping golf tourism by prioritizing social experiences, luxury accommodations, and wellness over competition, often spending more per trip than male golfers. 2 sources. https://clstr.news/cluster/women-drive-shift-in-golf-tourism-toward-luxury-and-social-travel --- Cite as: Women's influence on the global golf industry. CLSTR, https://clstr.news/situations/womens-influence-on-the-global-golf-industry