# XTB European football sponsorship expansion

> Live situation record from CLSTR: https://clstr.news/situations/xtb-european-football-sponsorship-expansion
> Updated: 2026-08-13T08:17:04.000Z. Sources: 7. Developments: 2.

Investment platform XTB has initiated a strategic expansion into European football through multi-year sponsorship agreements.

In August 2026, XTB entered a three-year partnership with the Portuguese club FC Porto. The deal, beginning in the 2026/2027 season, includes logo placement on the sleeves of the men’s first team jerseys, LED perimeter boards, and stadium screens. XTB CEO Omar Arnaout stated the partnership will “significantly increase visibility” in European markets.

Shortly after, XTB announced a three-season partnership with the French club Olympique Lyonnais, lasting through 2029. This agreement involves placing the XTB logo on the back of players' jerseys and utilizing digital channels and stadium LED screens. These moves are part of a broader strategy to secure high-frequency broadcast exposure and promote financial education among digitally native demographics.

## Timeline

### 2026-08-13: XTB partners with Olympique Lyonnais through 2029

XTB has secured a principal partnership with Olympique Lyonnais through 2029, featuring jersey branding and a focus on promoting financial education to football fans.

3 sources. https://clstr.news/cluster/xtb-partners-with-olympique-lyonnais-through-2029

### 2026-08-07: XTB signs three-year partnership with FC Porto

Investment platform XTB has signed a three-year partnership with FC Porto, featuring brand placement on team jerseys and a focus on promoting financial literacy to football fans.

4 sources. https://clstr.news/cluster/polish-brokerage-xtb-signs-multiyear-sponsorship-with-portuguese-club-fc-porto

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Cite as: XTB European football sponsorship expansion. CLSTR, https://clstr.news/situations/xtb-european-football-sponsorship-expansion