# Zagreb's push for business travel market > Live situation record from CLSTR: https://clstr.news/situations/zagrebs-push-for-business-travel-market > Updated: 2026-07-28T12:10:27.000Z. Sources: 2. Developments: 2. In July 2026 the city of Zagreb announced ambitions to capture a share of the roughly $1.5 trillion global business‑travel market. Subsequent weeks saw Zagreb operationalising that strategy by hosting two major events. From 5 to 7 October 2026 the city held the 10th TOURISM 365 conference, gathering tourism leaders from over 30 countries and featuring a strategic forum, ministerial discussions, a B2B marketplace and a student hackathon, with inaugural awards for sustainable tourism projects. Earlier, on 10 June 2026, Zagreb co‑hosted the CEE Investment Opportunities conference with the Ljubljana stock exchange, drawing 19 listed firms, about 30 investment houses and 50 analysts for more than 250 one‑to‑one meetings. Speakers highlighted growing interest from U.S., German, Polish and other investors in the region’s capital‑market prospects. Together these activities illustrate Zagreb’s move from a broad market‑share goal to concrete tourism and investment outreach aimed at positioning the city as a hub for business travel and financing. ## Timeline ### 2026-07-28: Zagreb hosts major tourism and investment conferences in 2026 Zagreb hosted the 10th TOURISM 365 conference in October and the CEE Investment Opportunities conference in June 2026, drawing global participants and showcasing tourism innovation and regional capital‑market机会 2 sources. https://clstr.news/cluster/zagreb-hosts-major-tourism-and-investment-conferences-in-2026 ### 2026-07-12: Zagreb aims to capture share of $1.5 trillion global business‑travel market Zagreb hosts the GlobalStar conference and unveils airport incentives to lure low‑cost carriers like Wizz Air, aiming to tap the $1.5 trillion global business‑travel market. 2 sources. https://clstr.news/cluster/zagreb-aims-to-capture-share-of-15-trillion-global-businesstravel-market --- Cite as: Zagreb's push for business travel market. CLSTR, https://clstr.news/situations/zagrebs-push-for-business-travel-market