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[BUSINESS] · United States · 7 sources

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100 Entertainment sues Universal Music Group over album promotion

Universal Music Group The Game 100 Entertainment breach of contract lawsuit album promotion

100 Entertainment, the independent label owned by rapper The Game (Jayceon Terrell Taylor), has filed a lawsuit against Universal Music Group (UMG) and Virgin Music Group in a California state court. The suit alleges a breach of contract regarding the promotional budget for the 2022 album ‘Drillmatic: Heart vs. Mind’.

According to the complaint, the defendants pledged a $500,000 recoupable marketing budget but allegedly spent only $179,000. The lawsuit claims that over $320,000 remained unspent, including the entire $125,000 allocated for radio promotion. 100 Entertainment asserts that the lack of promised support, specifically in digital marketing and radio, led to the album’s ‘diminished commercial performance’.

Additionally, the label is seeking reimbursement for costs incurred to produce the music video for the single ‘Stupid’, featuring Big Sean, which it claims UMG has failed to repay. The plaintiff is seeking at least $500,000 in damages.

Entities

100 Entertainment · The Game · Universal Music Group · Virgin Music Group

Sources

The Game miał mieć pół miliona na promocję płyty. Teraz pozywa Universal Music [glamrap.pl]
The Game Sues UMG and Virgin Music Group for $500,000 Over Alleged Marketing Budget Failure for Drillmatic Album - Report [107jamz.com]
The Game Sues UMG, Claims Lack Of Promotion Hurt Album Sales [thebeatdfw.com]
The Game Sues UMG, Claims Lack Of Promotion Hurt Album Sales [hotspotatl.com]
The Game's Company Sues UMG For $500K Over Alleged Album Promotion Failures [allhiphop.com]
The Game Sues UMG and Virgin Music Group for $500,000 Over Alleged Marketing Budget Failure for Drillmatic Album - Report [www.xxlmag.com]
The Game’s Label Sues UMG for Under-Promoting His 2022 Album: ‘Diminished Commercial Performance’ [www.billboard.com]