1000 Miglia expands international presence with global events

The 1000 Miglia brand is executing an international expansion strategy through licensed events scheduled between September and December 2026. Following its presence at Pebble Beach during Monterey Car Week, the organization aims to export Italian automotive passion, sports regularity techniques, and style to global markets.

The expansion utilizes two distinct formats: ‘Warm Up’, a closed-entry program focused on technical training and competitive racing, and ‘Experience’, a larger-scale format designed to promote local territories and engage a broader number of crews.

Upcoming scheduled locations include Austria, Greece, China, and the United Arab Emirates. The 1000 Miglia Warm Up Austria is set for September 10–13, featuring routes through Bad Gastein, Mittersill, and Salzburg, including a supercar ‘Challenge’ category. Additionally, the second edition of 1000 Miglia Experience Greece will take place from September 29 to October 3, starting in Athens and traveling through the Peloponnese.