2026 Autumn Cosmetics Collections Unveiled by Top Beauty Brands

Over the summer of 2026, several leading Japanese and international beauty brands introduced new autumn makeup lines, featuring fresh color palettes, limited‑edition shades and thematic concepts.

Brands such as DECORTE launched a new lip cream glow and a four‑tone eye‑shadow palette on July 16; SUQQU released liquid lipsticks, eye shadows, blushes and nail colours inspired by traditional Japanese lacquer work on July 17; YSL presented a runway‑inspired “Couture Runway” collection on July 24 with six new eye‑makeup items; RMK added a “Fall Collection 2026” of eye palettes, pencils and lip colours; PAUL & JOE BEAUTE, ETVOS, OSAJI and MIMC also rolled out autumn‑winter kits with themes ranging from “DEWY DROP” to “Circle of Love,” offering new lip plumpers, eye shadows, creams and highlighters.

Prada Beauty’s “Wisteria Collection” debuted in late August, dedicating purple hues to its brand identity, and includes a luminescent lip balm with pH‑responsive micro‑brushing technology, cream‑cheek and eye‑pencil variants. Release dates span July 16 to September 4, 2026, covering both in‑store and online channels.