2026 FIFA World Cup boosts fan presence and mandates VVIP on‑screen shots

The 2026 FIFA World Cup, staged in multiple U.S. cities such as Miami, Atlanta and Los Angeles, has drawn heightened attention to fan culture. Reports highlight a surge in women's soccer fandom, with young, affluent U.S. viewers increasingly engaging via TV, streaming and social media, and fans—dubbed "sporty stunners" and "global glambassadors"—showcasing vibrant national flags and themed outfits in the stands.

Simultaneously, FIFA has required its broadcast partner, Host Broadcast Services, to feature a "dignitary shot" each half of every match. The on‑screen segment showcases the highest‑ranking officials and VVIPs present, including heads of state, confederation officials, celebrities and FIFA president Gianni Infantino. Infantino is reported to have attended multiple matches per day, travelling on a Qatar Airways private jet, continuing a practice that began at the 2022 Qatar tournament.