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2026 FIFA World Cup kicks off with simultaneous opening ceremonies in Mexico, US and Canada
The 2026 FIFA World Cup opened on 11 June with three simultaneous opening ceremonies in the host nations – Mexico, the United States and Canada – a first in tournament history. The inaugural match between Mexico and South Africa was played at the Estadio Azteca, which became the only stadium to host three World Cup openings (1970, 1986, 2026). Countdown concerts were staged a day earlier in Mexico City, Toronto and Los Angeles, featuring artists such as Shakira, Burna Boy, Katy Perry, Anitta, Alanis Morissette and many others.
The tournament expands to 48 teams and 104 matches across 12 groups, running until 19 July. Games will be spread over four time zones, meaning some matches will end after 3 a.m. Brasília time, especially those in the U.S. West Coast. Broadcast arrangements include free‑to‑air TV in Brazil and extensive fan‑zone coverage in Portugal. Economic forecasts estimate the event could generate up to R$ 130 million for businesses in Brazil’s Santa Catarina state.
Fans are also creating AI‑generated supporter anthems for various national teams, a trend that raises new questions about music‑rights ownership. Overall, the multi‑nation launch combines sport, music, technology and commercial activity, marking the most inclusive and geographically expansive World Cup to date.