2026 FIFA World Cup kicks off with star‑studded opening shows as Brazil's meat industry eyes sales surge

The 2026 FIFA World Cup, the first edition staged across three countries—Mexico, the United States and Canada—began with elaborate opening ceremonies. The Mexican ceremony at Estadio Azteca highlighted traditional papel picado art and featured performers such as Alejandro Fernández, Lila Downs, Maná and Shakira, who sang the tournament’s official song “Dai Dai”. Subsequent celebrations in Toronto and Los Angeles included artists like Alanis Morissette, Michael Bublé and a collaboration of Anitta, LISA and Rema on the FIFA‑commissioned track “Goals”.

Meanwhile, Brazil’s beef and pork sectors are preparing for a boost in consumer demand during the tournament. Industry executives expect a rise in purchases of premium cuts—picanha, maminha, fraldinha and pork lombo—as families gather to watch matches, especially given the favorable time zones for Brazilian viewers. Analysts project a possible 5‑10 % price increase for Angus beef and note that sales will be closely tied to Brazil’s performance in the competition. The longer 38‑day schedule and the presence of the United States, a major market for Brazilian meat, amplify these expectations, though some warn the effect may stay limited to certain consumer groups.