2026 World Cup yields high FIFA profits despite tourism drops in Teotihuacán

The 2026 FIFA World Cup concluded with varied economic and tourism outcomes across its host nations. While FIFA celebrated a highly lucrative tournament, the direct benefits for host cities and countries have been uneven.

In Mexico, the Teotihuacán archaeological zone experienced a 16.5% decline in tourism during June and July compared to the same period in 2025. Despite infrastructure improvements and the opening of the new Museo de la Grandeza Teotihuacana, the site saw 227,000 visitors, falling 45,000 short of previous year levels. Local workers attribute this downturn to a heightened perception of insecurity following a shooting incident on April 20.

On a global scale, FIFA is projected to see cycle revenues (2023–2026) exceed $15 billion, with the tournament itself contributing approximately $12 billion. However, FIFA retained most commercial revenue through its U.S. subsidiary. In the United States, which hosted 78 matches, economic activity was projected at $17 billion with 185,000 jobs, though much of this represents circulating capital rather than direct profit for host governments, who bore the costs of security, transportation, and stadium upgrades.