21LIVE launches debut competition and gacha event for new creators on Aug 3

The live‑streaming platform 21LIVE, operated by Okinawa‑based M&T Co., announced two simultaneous in‑app events beginning on 3 August. The first, “Shine New Star Livers! 21 Debut Battle,” runs from 3 August to 9 August and targets creators who have been live for no more than 60 days. Participants compete in a ranking that offers prizes such as placement as a profile model on the app’s official X and Facebook pages, banner appearances, exclusive profile backgrounds, crown‑stamped badges and a set of real‑world 21 cards.

The second event, “Collect 150C Gacha!! Complete Project,” runs from 3 August to 5 August and is open to creators holding a regular or bronze rank. Players collect five character cards from a 150‑coin gacha to complete the set and receive rewards including a 21‑card folder, a “Sexy Saru” badge, and additional real 21‑card packs. Listeners can also earn prizes through dedicated missions. Both events aim to boost engagement and visibility for new and mid‑tier streamers on the platform.