23XI Racing and Pinnacle Financial Partners renew multi-year partnership

23XI Racing and Pinnacle Financial Partners have announced a multi-year partnership renewal that expands Pinnacle’s presence with driver Tyler Reddick and the No. 45 Toyota Camry XSE. The extended agreement will feature increased involvement beginning in the 2027 NASCAR Cup Series season.

Pinnacle has maintained a relationship with Reddick since 2018 and has served as an associate partner for 23XI Racing since 2023. A significant milestone in the partnership occurred earlier this year at EchoPark Speedway, where Reddick secured a victory in the Pinnacle-branded car, contributing to a three-race winning streak at the start of the 2026 season.

The collaboration has also extended into entertainment activations, including partnerships with the Academy of Country Music Awards and events tied to the NASCAR All-Star Race in Nashville.