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Pokémon celebrates 30th anniversary with global events and collaborations
The Pokémon franchise is celebrating its 30th anniversary with a global wave of commemorative events, product launches, and cultural collaborations.
In Indonesia, The Pokémon Company is introducing 'Poké Wayang,' a unique performance using traditional Indonesian shadow puppets to engage local fans and students. Additionally, the 'Sports Project with Pokémon' has launched in Jakarta, featuring Japanese sports stars like Mana Iwabuchi, Aya Miyama, and Kento Momota to promote football and badminton among youth.
Retail demand for the anniversary is high worldwide. In Australia, fans queued overnight for limited edition products that sold out within minutes. In Europe, collectors in France and the Netherlands are anticipating the release of special 30th-anniversary trading card sets, with some retailers implementing pre-order systems to manage the rush.
Major brand collaborations are also underway. Adidas Originals has released a global collection featuring footwear and apparel inspired by characters like Pikachu, Charizard, and Gengar. In Japan, retailers such as 3COINS and ZOZOTOWN are offering various 30th-anniversary lifestyle goods and T-shirt collections.
Entities
3COINS · Adidas · Amazon · Creatures Inc. · Game Freak Inc. · Nintendo · PAL Group Holdings · Pokémon · Target · The Pokémon Company · ZOZOTOWN · adidas Originals
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The collection includes 62 items across three different designs.
- [● 3 SOURCES] The product launch commemorates the 30th anniversary of ‘Pokémon Red and Green’.
- [● 3 SOURCES] 3COINS will release Pokemon-themed lifestyle goods and accessories.
- [● 3 SOURCES] The release date is set for October 10, 2026.
- [● 3 SOURCES] Entry to the Pokemon item sections will be restricted via a prior lottery on the release day.
- [● 3 SOURCES] The PAL CLOSET online store will allow up to three of each product and color per transaction.
- [● 3 SOURCES] Physical stores will limit purchases to one of each product and color per transaction.
- [● 2 SOURCES] A special series of cards is being released through a simultaneous global launch. www.estrepublicain.fr · www.republicain-lorrain.fr
- [○ 1 SOURCE] The Delft-based shop Speldorado is only offering the new cards via pre-order to avoid long queues and unrest. www.studioalphen.nl
- [● 3 SOURCES] The Pokémon franchise is celebrating its 30th anniversary. www.studioalphen.nl · www.estrepublicain.fr · www.republicain-lorrain.fr
- [● 2 SOURCES] Approximately 20% of customers at Cards Game Collect view the cards primarily as investments. www.estrepublicain.fr · www.republicain-lorrain.fr