47 and POGGY launch JAPAN 9 cap collection

The Boston-based lifestyle brand ’47 has launched ‘JAPAN 9’, a collaborative project curated by fashion curator POGGY. The collection features nine distinct baseball cap designs, each reimagined by a different emerging Japanese fashion brand.

Participating brands include ANCELLM, beta post, KANEMASA PHIL., KHOKI, mister it., mukcyen, PROLETA RE ART, ssstein, and YOKE. Each brand applied its unique approach to materials, processing, and construction to reinterpret the classic ’47 cap. For example, YOKE utilized an embossed leather material designed to resemble denim.

A pop-up store will be held at the Isetan Shinjuku Men’s Building from September 30 to October 6, with some items also available via the Mitsukoshi Isetan online store. The full collection is scheduled to be released on the official ’47 online store in mid-October.