4x4 Fest returns to Marina di Carrara for 22nd edition

The 22nd edition of 4x4 Fest, an international exhibition dedicated to off-roading, overlanding, and outdoor travel, will take place from October 9 to 11, 2026, at CarraraFiere in Marina di Carrara, Italy.

The event features an exhibition area showcasing new 4x4 and SUV models, accessories, special equipment, and camperization solutions. Activities include test drives, special motorcycle, quad, and 4x4 demonstrations, and sand driving sessions on the ‘Sand Emotion’ track. Visitors can also participate in marble quarry tours, including both panoramic outdoor routes and underground gallery explorations.

Among the exhibitors is Cellula Pickup, the official Italian retailer for Hotomobil living cells. They will showcase various removable housing solutions designed for European and American pickup trucks, such as the Gladiator series and the Backpack S 143, which allow vehicles to be converted into mobile bases without permanent modifications.