50 Cent partners with TCSJOHNHUXLEY for new casino game

Rapper and entrepreneur 50 Cent is partnering with gaming company TCSJOHNHUXLEY to launch a new live casino table game titled ‘50 Cent Headcrack’. The game is inspired by Cee-Lo, a traditional three-dice street game with deep roots in New York City and Hip-Hop culture.

The new casino version will modernize the street game by adding professional dealers, official betting structures, side bets, and published payouts. It will also utilize casino technology and feature a ‘Bank-Shooter-Tie’ format to make it more accessible to new players. The game is being developed for both traditional and automated dice formats for commercial operators.

‘50 Cent Headcrack’ is scheduled to make its global debut at G2E Las Vegas 2026, held from September 29 to October 1 at The Venetian Expo. 50 Cent described the transition from street corners to casino floors as, ‘Same dice, new floor.’