7-Eleven Australia launches new retail media network

7-Eleven Australia has launched ‘Anytime Media @ 7-Eleven’, an omnichannel retail media network designed to connect brands with shoppers through in-store, digital, and loyalty channels. The network utilizes the retailer’s national footprint, which includes over 760 stores and approximately 4.6 million weekly transactions.

The initiative aims to target high-frequency convenience shoppers, particularly younger Australians, by leveraging the ‘My 7-Eleven’ loyalty program and digital platforms. To support the network, a new system of in-store digital screens has begun rolling out, with further expansion planned through 2027 to provide advertisers with high-impact engagement at the point of purchase.