7Belo brand expands into beauty market through partnership

The 7Belo candy brand, owned by Arcor, has entered the beauty and personal care sector through a partnership with Sinter Futura’s Cloy line. The collaboration features a 250ml body lotion and an 80g bar soap, both featuring fragrances inspired by the iconic raspberry-flavored candy.

The products are designed to provide up to 24 hours of hydration. The body lotion contains prebiotics, omegas 3 and 6, and 90% natural ingredients, while the soap includes vitamin B3 and 30% moisturizing cream. The launch aims to leverage the brand’s long-standing emotional connection with Brazilian consumers, specifically targeting women over 25 in the B2 and C socioeconomic classes.

This expansion occurs within a significant market; Brazil ranks as the second-largest global market for fragrances and the fourth largest for bath products according to 2024 Euromonitor International data. The items are available through wholesalers, large retail chains, and e-commerce platforms.