A-YO Corporation launches lightweight popomi UV umbrella in Japan

株式会社A‑YO商事 (A‑YO Corporation), a Japanese company based in Kawaguchi, Saitama, announced the release of its popomi brand "Premium UV Umbrella" as a summer sun‑and‑rain solution. The umbrella offers 99.9% UV‑cut performance (UPF 50+), a lightweight 300T pongee fabric and an aluminum‑alloy frame. Two models are available: a manual‑open version weighing about 139 g and an automatic‑open version at roughly 216 g, each offered in six colour options. Priced at ¥2,860, the product is marketed for everyday outdoor activities such as shopping, walking, commuting and school travel, aiming to protect users from strong summer sunlight and sudden showers.

The launch is part of A‑YO Corporation’s broader strategy to expand its child‑care‑related product line, which includes the popomi brand and other items like the ROTOTO bebe anti‑reflux cushion. The company emphasizes the umbrella’s convenience, durability and suitability for daily use throughout the Japanese summer.