A101 launches A101 Pati pet supply brand

A101 has launched A101 Pati, a new brand dedicated to pet supplies catering to the needs of pet owners. The brand offers a wide range of products, including food, treats, hygiene solutions, toys, and accessories from established brands such as Royal Canin, Pro Plan, Hill’s, and Reflex.

While the brand operates through digital channels to reach consumers across Turkey with personalized product recommendations and various delivery options, it has also opened its first physical experience location. The Kalamış Pati Store in Istanbul is a two-story facility designed to allow pet owners to shop alongside their animals.

A101 CEO Talat Olgay stated that the company aims to extend its accessibility approach beyond basic consumption to other changing needs in people's lives. Volkan Yıldız, Executive Board Member for Trade and Marketing, noted that pet needs are a significant part of regular household shopping and that the brand seeks to provide solutions through a wide product range and price advantages.