AB InBev Deutschland signs multi‑year partnership with SV Waldhof Mannheim

AB InBev Deutschland has entered a multi‑year partnership with third‑division football club SV Waldhof Mannheim 07. The agreement makes the brewer the club’s official beer partner, featuring its Spaten Hell brand in the Carl‑Benz‑Stadion and other club venues.

Denni Strich, Marketing & Sales Director of Waldhof, said the club looks forward to “a strong partner” that brings expertise in event and stadium operations. Philipp Rosar, On‑Trade Director Germany for AB InBev, highlighted the shared focus on “football, tradition and community,” adding that the partnership will help bring fans together over beer and sport. The deal aims to enhance match‑day experiences for the club’s passionate fan base while promoting the historic Spaten Hell brand in Mannheim.