AB Vassilopoulos launches Back to School campaign and contest

AB Vassilopoulos has launched a ‘Back to School – Back to Home’ campaign running from September 7 to September 23. The initiative offers discounts on school supplies, breakfast items, snacks, and household products.

As part of the promotion, the retailer is hosting the ‘Did You Return? You Won!’ contest for AB Plus loyalty program members. The contest includes prizes such as five IKEA gift cards valued at €500,000 and 10,000 daily drawings where customers can win €6 in AB Plus credit for future purchases.