Abastible launches national radio campaign in Chile

Abastible coordinated a massive national radio event in Chile to premiere ‘La Cueca de las Pymes’, a song dedicated to small and medium-sized enterprises (SMEs). On Wednesday, August 26, hundreds of radio stations across the country, including all ten stations under PRISA Media Chile, paused their regular programming to broadcast the track simultaneously.

The 1-minute and 45-second song utilizes traditional cueca elements while incorporating the sound of gas cylinders to represent the daily reality of Chilean neighborhoods. The initiative aims to recognize the contribution of entrepreneurs to the national economy. The track is intended to become part of the cultural celebrations during the upcoming Fiestas Patrias and will be available on digital platforms and at local festivities.