ABAV Expo 2026 showcases Latin American tourism in São Paulo

The ABAV Expo 2026, one of Latin America’s largest tourism trade fairs, is currently taking place at the Expo Center Norte in São Paulo. The event features over 2,000 exhibitors and expects to attract approximately 40,000 participants, including travel agents, airlines, hotels, and cruise lines.

Key developments announced during the fair include Rio de Janeiro being selected to host the ABAV Expo for six consecutive years from 2027 to 2032. Additionally, the Sistema CNC-Sesc-Senac launched the ‘Conexão Turismo’ digital platform, which aims to showcase the diverse tourism destinations and experiences of 11 Brazilian states.

Various regional destinations and industry groups are utilizing the platform to promote local tourism, including Itacaré, Olímpia, Foz do Iguaçu, and Tocantins. The Resorts Brasil association also reported increased commercial movement and the addition of four new members to the organization.