ABCasa Fair projects R$ 2 billion in business in São Paulo

The ABCasa Fair, held at Expo Center Norte in São Paulo, is projected to generate R$ 2 billion in business during its current edition. Eduardo Cincinato, president of ABCasa, stated that the event follows a strictly B2B strategy, focusing on retailers rather than end consumers.

Based on data from IEMI, the organization anticipates a 5% growth compared to the previous year. The positive outlook for the second half of the year is driven by seasonal trends, including Christmas and upcoming major events.