Abdulrahman Al-Sultan signs strategic communication book in Riyadh

Strategic communication expert Abdulrahman bin Sultan Al-Sultan held a book signing event for his new work, ‘Strategic Communication: Your Practical Guide from Theory to Application,’ at the Golden Pen Diwaniah in Riyadh.

Al-Sultan stated that the book was developed to address the lack of specialized Arabic references in the field and to bridge the gap between academic instruction and the practical requirements of the modern media and communication workforce. Drawing on over 25 years of experience across the government, private, and non-profit sectors, the author aims to provide a concise, practical resource that connects communication functions to the high-level strategic goals of organizations.

The book utilizes a simplified approach, incorporating real-world success and failure stories alongside modern statistics to assist professionals in transitioning from theoretical concepts to workplace application.